What is product photography and why is it important?

cpsiadmin | Sep 13 2018

Product photography is not just for advertising today. It is about presenting a product photographically. The clear aim behind it is: the pictures should be sales-promoting. However, with the advent of digital photography and the possibilities it offers, product photography has changed. The fact that it has changed a lot in the last twenty years is also due to the increased demand. Especially for the currently booming e-commerce and the massively founded online shops, the importance of product photography is crucial on the digital world today.

Anyone who informs themselves about products on the web has no way of touching the product and looking closely at it. All the more decide the photos of the products about a possible purchase. If they do not like it, a product can be quickly rejected – even if it’s really great!

So the better the product photos, the better the products will convince. Good photos cannot only influence the purchase decision but also improve the overall appearance of a company. Rightly, product photos are assigned a particularly high importance.

With effective photos, you want to present the product as accurate and advantageous as possible to make it attractive in the eyes of the potential buyer. In order words, the sales success depends on the quality of the recordings.

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Through the internet, product photos have gained in importance in recent years. After all, if you want ot be successful on the internet and sell your online offer, you need very good recordings. Despite the increasing importance of product photography, there is often no real differentiation between it and advertising photography. There is a significant difference between these two types. Which is that and what is important in product photos, it will be discussed in more detail below.

The product is the sole focus

The requirement for product photos is simple explained: a product must be presented objectively for sales or advertising purposes. The product is absolutely the focus. On distracting elements, such as decorations, is completely dispensed with. The viewer should be able to perceive the product alone and concentrate on it.

Normally, product photos are taken in the studio. For large objects, such as prefabricated houses or industrial machinery, a shooting in the studio is clearly no possible. In this case, the photos are taken directly on site.

The golden rules

  • To convince product photos, a lot must be considered. We have summarized important point for you:
  • Advance photography should be weighed for what the photos are used for. Should you just serve the information or convey emotions? We bring just the right mood in your photos.
  • In any case, pay attention to a high quality and professional creation of images. This requires technical knowledge and a good sense for the optimal photo- we have both!
  • The advantages of the products should be emphasized and the added value clearly presented. It is important: do not impart false facts! Disappointed customers will not come back and in the long run, your corporate image suffers considerably. The art in product photography is thus to stage products in a realistic and convincing way. We can do that!

To be remembered by the viewer, it is important that your product photos are different from those of your competitors. Individuality is the magic word. We are happy to present your products imaginatively in the right light.

What is the difference to advertising photography?

In contrast to the objective product photos, advertising photos should above all achieve on goal: arouse emotions and feelings. In the presentation, they clearly differ by one fact: one advertising photos, everything is shown- including, of course, the product. Accordingly, advertising photography is associated with much more effort. From the location to the actors everything has to fit perfectly, so that the attention of the desired target group is reached. While product photos are intended to give the viewer the appearance of objectivity, advertising photos are intended to trigger emotions among potential customers and thus a sales incentive.

Transition can be fluent

Sometimes the transition form product photo to advertising photo is fluent. For example, when people or even animals are shown with the product, the product is surrounded by decoration or taken in a special environment.

 

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